Process

We look carefully at your organization’s current identity; your products, services, culture and aspirations. Then we study the market and your relationship to your customer. The results of my research inform a considered and analytical approach to defining a brand that delivers lasting value.

Design is both a philosophy and approach that encompasses thinking about how to speak visually in a way that differentiates and endures. This philosophy guarantees an effective line of communication is firmly in place throughout every piece of media. Design is the glue that holds a brand together and creates a unique and memorable identity. Design is the core of my methodology and the timeless principle upon which my studio stands. Style is merely a byproduct of design.

Once the proper strategy has been determined and the most effective form of design is in place, the message must be distributed where it will be most clearly received. The portals for this reception can include anything from a physical product to social media to content-rich websites. What’s most important is the consistency of the dialogue. It is this consistency that solidifies brand loyalty and memorable perception. The end result is engagement.