The Drop

A friend of a friend approached us in early 2017 to develop a snow/skate/surf brand from scratch starting with little more than a name and a loose aspirational/inspirational philosophy.

The owner, Craig Wasserman is a highly respected art teacher who also teaches skate and snowboarding in Telluride, Colorado. His dream was to launch one of the first board shops and brands in the small but globally beloved town in what many would consider a mountain paradise.

The concept propping up the name is meant to convey the idea of when you are about to enter into ‘The Drop’ of the wave or mountain where you both simultaneously focus and let go while nature grabs you and leads you. The hope is that as the brand grows out of its Telluride roots, it will expand into surfboards and surf wear along coastal California.

CTT created the initial branding, logo, identity, tone of voice, positioning headlines and taglines along with a litany of merchandise including, tees, hoodies, skate decks, snowboards, hats, badges, stickers, grip tape, socks and we’re probably forgetting a few things.

Needless to say, it was the most in-depth brand product development and launch we’ve been a part of so far.