River North Art District revitalization
RiNo (the River North Art District), is a developing neighborhood in Denver, Colorado hosting a unique blend of restaurants, art galleries, shared working spaces, breweries and industrial warehouses. It’s emblematic of Denver’s growing urban culture. The Tedx RiNo team needed a full branding package for the event, including a logo, introductory video and print collateral. Using the preexisting neighborhood ‘rhino’ logo as our jumping off point I developed a look that was in keeping with Ted’s timeless and international design. After developing the branding and systematizing the design, I worked with a local animator to create the video. The video imagery was laid out almost frame-by-frame in Photoshop to insure consistency with the design and storytelling.