Sage & Braker
Premium Hunting Supplies
There is nothing more rewarding than lending your skills to a friend in order to help them unlock the next level of success in their lives. Several years ago, Fred Bohm freelanced as a motion designer for Change The Thought. In 2013 he started his first hunting supply company called Sage & Braker. This marked a complete 180 in his life as he left the creative industry almost entirely. In short, it was a huge personal and financial risk.
Early on, he asked Change The Thought to develop the packaging for his products after initially designing the logo himself. Recently, he asked for a refresh of the brand identity as well as options for expansion into a broader range of products such as cleaning kits, dog collars, shotgun totes, tees, sweatshirts, and hats.
We couldn’t have been more excited to help him extend his brand. With the help of local Denver-based Copywriter Mike King, we put more context around the brand. While this was happening, Fred also secured stronger endorsements that have allowed him to take his brand and personality abroad.