I was tasked by the production studio FROST to develop a fresh look to introduce a new season of the groundbreaking series ‘Independent Lens’ on PBS. It was a wonderful project to be a part of as I am a strong supporter of both independent film and the PBS network. I created several looks ranging from ‘network branding’ to ‘cinematic’. Choosing proved difficult as several of the looks were liked by both the production studio and network. I opted for a timeless and classic look across the board to properly position the subject matter aiming to encompass the broadest demographic possible.