Harvard Review: Behavioral Design

The Harvard Review

Bias & behavioral design

I was commissioned by the production studio MassFX Media to produce a series of typographic-based frames to be animated in a video for the Harvard Review. The topic of the video was the use of behavioral design to constrict bias in both social and work settings, specifically how that bias relates to women and their roles in society. It was a fascinating topic and with nothing more than a rough script, I created nearly 40 frames of clean and minimal typographic-based layouts meant to communicate the topic of ‘behavioral design’ through ‘graphic design.’

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