Way To Go
Reducing traffic congestion
“Way to Go is a regional partnership between the Denver Regional Council of Governments (DRCOG) and a dedicated group of Transportation Management Associations (TMAs) working together to reduce traffic congestion, improve air quality, and make life better for the region’s residents.” DRCOG’s advertising agency, Amelié wanted to create a classic look for the Way to Go vehicles that would soon be hitting the roads of Denver. After researching similar programs both within the U.S. and abroad we chose to draw upon the concepts of mapping, direction and speed to develop our designs. The result was an international look that marks the progressive development of Denver.