Verge Genomics

Verge Genomics

Style Frame Exploration

We were contracted by Pinto Pictures to develop a style for a video to introduce Verge Genomics, a pharmaceutical startup based in San Francisco working to introduce drugs that are uniquely paired to the individual genetic profiles of the patient.

Early concepts focused more on graphic simplicity and leveraging preexisting brand assets into a more clear narrative tool kit of elements. The chosen direction utilized a strong use of light and shadow to compliment the simple graphic style. The overall result allowed Verge to better envision their brand and take it to its next level visual iteration.

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