The Birth of a Nation
Sundance Release Posters
I was tasked through a third party to deliver some concepts for the Sundance release event for what is already being called one of 2016’s biggest breakout films. There is buzz already surrounding a potential Oscar or two. The film broke an all time record for its sale at Sundance to Fox Searchlight. I had little more than some low resolution JPEGs to work with. I was also under strict orders by the director Nate Parker to use his silhouette as the foundational image for the posters. I did do a few riffs outside of that however as you can see below. One thing I was able to introduce was the incorporation of the American Flag motif which found its way into the imagery being used by the studio to promote the film’s nationwide release. I also tried to sway Nate from using the typeface he wanted for the title of the film and tried an all 1 typeface look but I could not dissuade him from that either. I concede he was correct though as the title typeface has become iconic in the film’s final marketing effort. I was not hired later by the studio to continue my efforts but I was proud that my concepts influenced the final marketing of the film. Although Nate only asked for an ‘announcement’ poster to help market the film at the Sundance screening, I did create posters with credits but he decided only to show the announcement poster. Out of respect for the director, I withheld sharing this work until the film’s studio marketing went public. But key art is something I hope to do much more of in the future for actual big box studios. I couldn’t be prouder however to have contributed in some small way to the introduction of this powerful, important and groundbreaking film.