HEFT

HEFT

A 5 Man Collaboration

Studio HEFT was a group Christopher Cox pulled together in the spring of 2014. We were a group of 5 makers. Together we covered virtually every base in the creative work-o-sphere. We also met once a week to work together developing content and concepts for film and TV. Oh Heft. Oh Heft, Heft, Heft. Cox created an enormous amount of promotional work for the studio including the brand. It’s a brand we still love and have thought about converting it into retail brand. It’s one of the most favorite logos that Cox has ever designed. The package you see here was a set of promotional materials including a poster and postcards we intended to send out to promote the studio. Cox completed all of the illustrations himself and several were leftovers from past projects. Sadly, it never happened as the studio entity never gelled. We were and still are a group of hired guns. But Heft was fun while it lasted and we produced some good work.

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