PBS Independent Lens

Tasked by the production studio FROST, we were asked to develop a fresh look to introduce a new season of the groundbreaking series ‘Independent Lens’ on PBS. It was a wonderful project to be a part of as we are a strong supporter of both independent film and the PBS network. Several looks were created ranging from ‘network branding’ to ‘cinematic’. Choosing proved difficult as several of the looks were liked by both the production studio and network. Opting for a timeless and classic look across the board lead to properly positioning the subject matter aiming to encompass the broadest demographic possible.