My Brother's Bar
Brand Refresh
My Brother’s Bar is now officially the oldest bar in Denver, Colorado. With the entire city now exploding with new restaurants, bars, shops, and people moving in from across the country, it was time for a refresh of the MBB brand. The bar wanted to maintain its iconoclastic presence within the downtown Denver community but update the look for an updated city. The original logo symbol was kept in tact but streamlined for better reproduction quality and blanketed by an entirely new typographic standard with a more broad consumer appeal. The result was more of the same bar that everyone loves with a little more added love to give back to its loyal patrons.