Mountain Dew

Mountain Dew

Quench your inner beast

On occasion I am asked to illustrate and when asked I seize the opportunity. Mountain Dew’s advertising agency commissioned me to create imagery for general use in retail, merchandise and potentially in-store. As opposed to pushing out ‘cool for the sake of cool,’ I chose to generate a mini-campaign about ‘ferocious thirst.’ I crushed Mountain Dew cans, referenced horror movies and hand drew my favorite frightening animals. So go quench your inner-beast already.

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