Pearl Izumi

Pearl Izumi

Biologic Visibility
With the introduction of their new BioViz line of clothing came the need for a relaunch campaign. Pearl Izumi, the leader in high visibility sports gear for over 20 years, was once again upping the stakes with new visibility research called biomotion. BioViz combines a fluorescent color palette with strategically placed reflective accents which create patterns of motion that trigger the viewer’s subconscious. I helped develop the script, created nearly 75 stand alone designs, and Creative Directed a local animator to develop the animation.

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