Pearl Izumi
Biologic Visibility
With the introduction of their new BioViz line of clothing came the need for a relaunch campaign. Pearl Izumi, the leader in high visibility sports gear for over 20 years, was once again upping the stakes with new visibility research called biomotion. BioViz combines a fluorescent color palette with strategically placed reflective accents which create patterns of motion that trigger the viewer’s subconscious. We helped develop the script, created nearly 75 stand alone designs, and Creative Directed a local animator to develop the animation.
