Finley Square
Chicago Shopping Center
Working under contract for an international architecture firm, we were asked to develop a new identity, branding, and a toolkit of environmental graphics and typography for use on walls, windows, installations, signage, and business communication collateral for Finley Square in Chicago, Illinois.
Concepts focused on playful typography and abstract geometry to juxtapose a ‘Coney Island’ vibe with a more post modern/mid century feel. The look proved extremely popular within the development company responsible for the project and immediately netted more projects for the architecture firm.
