Dickinson Middle School

Dickinson Middle School

Modern Design in a Rural Setting

Working as a Contract Design Director and Creative Consultant for The DLR Group, I have been involved in several ongoing projects over the past 2 years.

My first project launched in 2016 and it was to develop the branding for a middle school located in Dickinson North Dakota. DLR was developing the architecture while I worked in tandem with the architect, interior designer and Mortenson Construction to create all of the branding and graphics needed for the project. I developed the core identity, positioning and all of the environmental graphics associated with the space. It was an effort that took the better part of a year to come to full fruition not withstanding the phenomenal architectural plan that was developed by DLR before my engagement. The logo mark was actually developed to echo key architectural features of the building itself.

The school itself consolidated several local districts into one. It offered a new space, new opportunity and new jobs to the local community. It was very well received and has been so far loved by the children in attendance. So much so in fact that the school Principal photographed a chalk drawing done on the pavement outside the school by students depicting their new school logo.

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