The Rob Dyrdek Experience
I was called upon in the summer of 2015 to potentially work for Rob Dyrdek as the internal brand Creative Director for a marketing and product development agency he hoped to develop housed within the boneyard of the Fantasy Factory in downtown Los Angeles. The job would have entailed overseeing the creative and maintaining the branding for all agency associated retail, merchandise and events. As a part of the interview process I was asked to create a product from scratch. I was given the coffee/energy drink category. In less than 2 weeks I named, drafted numerous headlines, developed consumer profiles, suggested initial marketing launch campaigns and created the branding, identity, packaging and merchandising for a cold brew coffee energy drink hybrid product I named BRINK.